YouTube is the Key to Video Marketing Success

With 2 billion videos being streamed on YouTube every year, it’s no surprise that YouTube is the number one site used by marketers to distribute their video content online.

Over 9 in 10 respondents to the 2013 Online Video Marketing Survey and Business Trends Report said they upload their videos to YouTube, followed by Vimeo (51%) and DailyMotion (11%). Only a small percentage of marketers used Blip.tv, Viddler or Veoh.

graph of video sharing sites

YouTube has been a popular video site among consumers for years now, and it seems that for many of the top brands, YouTube is key to their video marketing success.

Video marketing company, Pixability, confirms that YouTube plays a vital role in successful marketing campaigns.

“The Top 100 Global Brands are proving the effectiveness of YouTube as a critical part of their marketing business strategy. The best are moving beyond television-style brand awareness to much more socially-engaged, longer-form, content rich channels. They understand that video marketing is just as important as video production. Over the past five years, the Top 100 Global Brands have gone from just a few dozen YouTube uploads in 2005 to over 10,000 cumulative video uploads in a single month last year.”

Video Marketers Love Facebook

Sharing videos on social media generates engagement and increases viewership, and successful content marketers use a number of social media channels to share their content.

But, according to the aforementioned report, marketers love Facebook the most.

Some 87% of marketers said they share their video content on Facebook, followed by 70% of marketers who use Twitter and LinkedIn, 47% who use Google+ and 24% who use Pinterest. Somewhat surprisingly, the report does not list figures for Instagram.

graph of social media sites that promote video

While Facebook is the dominant social player in this report, another report by the Content Marketing Institute and MarketingProfs shows that in the B2B world, things are a little different. According to their findings, LinkedIn is the social site of choice for B2B marketers to share video content (91%), followed by Twitter (85%) and then Facebook (81%).

Conclusion

Social sharing plays an important part in well-rounded and successful video marketing campaigns. Whether you’re a B2B or a B2C marketer, it’s important to distribute video content among all the major social platforms if you want to drive traffic to websites and ensure videos get the viewership they deserve.