A majority of businesses have made online video an essential part of their marketing strategies. In fact, 93% of marketers are currently engaged in video marketing, with a further 3% considering using video for online marketing this year. And by 2017, video will dominate the online world, accounting for 69% of all consumer internet traffic.
So why are so many marketers using online video in their campaigns? Here’s why:
- Video enhances SEO. Video attracts three times as many monthly visitors, doubles their time on site, and increases organic search engine traffic by up to 157%.
- Video increases conversions. Internet Retailer found that visitors who view product videos are 85% more likely to buy than visitors who do not.
- Video increases consumer confidence. 52% of consumers say that watching product videos makes them more confident in their purchases.
Looking for more reasons to incorporate online video into your clients’ campaigns?
Click on image below for SoMedia’s new video infographic, “Video Marketing Works”: