I was looking around for some concise points on integrating video into your social media presence and I came upon this post from SmartBlogs—with a video of course—that sums up key points for each of the big social networks: YouTube, Facebook, Twitter, and Google+. Andy Harvard outlines the pros and cons (with some tips and tricks thrown in) that are easy for anyone to step up and follow, but there is one more point that I’d like to drive home that Andy skips in his video: it’s the integration across networks that is the key to social video success.
First, take a few minutes (5 minutes, 32 seconds to be exact) to watch Andy’s video (have something handy to jot down notes—you’ll thank me later) can take in his tips and tricks:
LinkedIn, YouTube, Facebook, Google+ are all great places to post your videos—in fact I think LinkedIn and Google+ are going to be big destinations for online business video in the near future—which is the key point here: once you’ve created a video, you need to ensure you leverage it beyond your website. Don’t just hide it on your website, consider all the places where your target audience is online, stake your claim, and post the video there.
Caveat: There is one caution to feeling like you have to be everywhere and on every social network: once you open the channel, you have to maintain it. Start a blog? You need posts. Start tweeting? You need to keep tweeting. Google+, Facebook, YouTube, LinkedIn…all the same deal. So make tactical decisions at part of your social media strategy, pick you key social networks and be active there. If you spread yourself too thin on social media, the only thing you’ll succeed at doing is being frustrated and diluting your message online.
Leverage the investment you’ve made in creating a video by making sure it gets the audience it deserves.
Photo from Flickr by Ryan Somma.