somedia marketing blog

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

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How Your Brain Responds to Video Content

Great landing pages, campaigns, emails and websites have one mission: get visitors to take action. And whether that’s signing up for a demo, downloading some piece of content, or subscribing to a newsletter, you first need to establish trust with your audience. So how do you do this? Well, with video content. Video grabs a … Continue Reading

td bank successful video marketing

Why TD Bank’s Video Marketing Campaign Was So Successful

Have you watched TD Bank’s latest video where an in-store ATM distributes presents to customers? If not, then click on the video below! The video will not only pull at your heartstrings and cause your eyes to tear up, but it will also leave you with a happy and positive feeling towards TD Bank. And, … Continue Reading

business video thumbnail

How to Choose the Right Video Thumbnail

When viewers search for a video online, they are presented with literally hundreds of options on the same topic. Having the right video thumbnail can be the difference between a viewer clicking on your video or dismissing it altogether. When choosing your thumbnail, there are three important questions you should ask. They are: 1. Is … Continue Reading

video file format names

Which Video File Format Should I Use?

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Choosing the right file format when creating a video can be a confusing decision for a business, especially if they are somewhat n ... Continue Reading

myth busted sign

3 Video Production Myths Busted

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Article by Colin Osing Video is a powerful story-telling medium that enables you to nurture, convert and connect with leads far be ... Continue Reading

hiring the right film crew

15 Questions to Ask When Hiring Your Next Video Provider

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When it comes to finding the right video production team for your business, you don’t want to just look for a vendor – ... Continue Reading

social media and video

Adding Video to Social Media for Increased Engagement

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Social media allows brands to connect with consumers in a way that was never possible in the past. Brands can now engage directly ... Continue Reading

crowdcourcing for video production

Exceeding the Limits of Crowdsourcing for Video Production

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Article by George Fleming The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth ... Continue Reading

thumps up for video testimonials

Why Video Testimonials Work

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Over the past decade, websites like TripAdvisor, Yelp and Urbanspoon have become the go-to sites for consumers needing travel or f ... Continue Reading