somedia marketing blog

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

social media and video

Adding Video to Social Media for Increased Engagement

Social media allows brands to connect with consumers in a way that was never possible in the past. Brands can now engage directly with consumers on a platform built for sharing, all the while creating a more personable image. While most brands are aware of the power that social media has, not all brands have … Continue Reading

crowdcourcing for video production

Exceeding the Limits of Crowdsourcing for Video Production

Article by George Fleming The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones, tablets, and PCs than ever before – often shopping for or researching products simultaneously. This “second screen” has led today’s brand … Continue Reading

thumps up for video testimonials

Why Video Testimonials Work

Over the past decade, websites like TripAdvisor, Yelp and Urbanspoon have become the go-to sites for consumers needing travel or food advice. Why? Because consumers want to know what other people think; they want confirmation that they are making the right decision and they trust the opinions of other consumers. However, reading an anonymous quote … Continue Reading

video marketing b roll

The 4 Don’ts of Video Marketing B-Roll

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Article by Steven Beller Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep yo ... Continue Reading

social sharing graphic

The Science of Sharing: Tips for Your Online Video Content

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Have you ever wondered why some branded advertisements appear all across your social network feeds as one friend after another sha ... Continue Reading

video production myths and realities graphic

Video Myths and Realities (Infographic)

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Article by Colin Osing With more companies looking to increase their video production for enterprise use, there are many myths and ... Continue Reading

video marketing strategies graphic

The 3 must-have elements of video marketing

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Article by Jim Dicso Think of all the companies that won your business once, and never again. There’s the credit card that o ... Continue Reading

youtube video hosting for business

Should You Embed YouTube Videos on Your Website?

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YouTube is one of the best video hosting sites around—it’s user-friendly, full of features, easily searchable by users and it& ... Continue Reading

video gallery graphic

Professional Online Video Consumption Still Rising

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Some 52 million American adults over the age of 18 now watch professional video content online every month, according to the lates ... Continue Reading