somedia marketing blog

Tips & Video Campaign Checklist

7 Questions to Ask Before Creating a Video Campaign

This article was originally featured in the Marketo Blog. If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed … Continue Reading

Psychological and Scientific perspective for using video in email

Video Content – The New Black of Email Marketing

As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let us start with a few … Continue Reading

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

How to look and sound amazing on camera

How to Look and Sound Amazing on Camera

The thought of being in front of a camera can be terrifying for some. Will I look ok? Will I sound intelligent? Will viewers like me? Will the camera really add 10 pounds? If this is you, don’t worry – with a little prep you can look like a video star! Here are our top … Continue Reading

How to create a successful mobile video ad

5 Elements of a Successful Mobile Video Advertisement


Have you ever wondered what the secret to a successful mobile video advertisement was? Mobile Marketing Association recently condu ... Continue Reading


How to Create Amazing Video Content Using Your Analytics


All great marketers know – if your content isn’t performing well, you will need to dive into your analytics to see what’s re ... Continue Reading

10 best practices for adding video to emails

10 Best Practices for Adding Video to Emails


It’s no secret that video and email make a killer marketing combination. Email’s ability to reach targeted audience at a low ... Continue Reading


Video Marketing Best Practices for Ecommerce


According to a survey by Animoto, video helps persuade 73% of people to buy a product or service and 93% of respondents find video ... Continue Reading


8 Tips to Architect Your Video for Effective SEO


So how do you architect a video for maximum exposure and engagement? Since search engines can’t actually watch a video, the only ... Continue Reading

targeted video content

How Targeted Video Content can Accelerate the Conversion Process


Video is revolutionizing the way brands connect with their audience online. No other form of content builds trust and drives conve ... Continue Reading

Best Practices for Hotel Marketing

Best Practices for Hotel Marketers


In a recent survey by Software Advice, 69% of business travelers, 55% of affluent travelers and 51% of leisure travelers said they ... Continue Reading