5 Emerging Video Advertising Trends

Advertising dollars have always followed the eyes of consumers, and going by Cisco’s forecast, 79% of consumers will be watching online video by 2018. As video advertising spend increases and even outpaces TV and other digital formats, online video emerges as the fastest-growing advertising category. With an average CTR of [...]

The Evolution of Video Production: Video in any volume, anywhere, delivered in 14 days

By now we all know that content marketing has exploded, and that, according to the Content Marketing Institute, most marketers plan to increase their content marketing budgets this year. It should also come as no surprise that a large portion of these budgets will be allocated to video production, since [...]

Video Discussion: Functional vs. Viral Videos Plus a Few YouTube Advertising Misconceptions

Google Partners gained many new video advertising insights at the Google Canada YouTube event held this week in Toronto, Canada. Over 150 partners joined speakers from Google Canada, YouTube, 6S Marketing and SoMedia Networks to learn about evolving media trends and how advertising dollars are shifting towards online video [...]

6 Best Practices For Product Video Ads

Amongst the many online shopping trends that are impacting e-commerce businesses, product video ads provide the biggest opportunity for marketers to convert browsers to shoppers. According to a recent Video Commerce Benchmarks Report by Invodo, retail video views were up 54% in 2014 and online shoppers who viewed video were [...]

SoMedia Founder George Fleming Joins Expert Panel at Google Partners YouTube Event in Toronto

SoMedia Founder and Co-CEO George Fleming will be joining an expert panel at the upcoming Google Agency Partners event being held in Toronto Tuesday, April 14th at the Design Exchange. It’s an exclusive, hands-on event for Google agencies focused on the opportunities for their clients on YouTube. This is an [...]

3 Ways Your Video Investment Can Give You Immediate Payback

There are countless reasons why online video consumption is exploding. To name a few - people find video content more compelling than text,  remember visual content better, and video informs their purchase decisions. Despite consumer’s preferences, some marketers and businesses shy away from producing high-quality video content because of the [...]

5 Ideas to Turn Your Next Video Into a Series

The average attention span is now only 8 seconds – 1 second less than a goldfish. This only means that once a viewer presses play on your video content, you have less than 8 seconds to engage them before they decide to consume the entire content or move on. [...]

Tips on Creating the Perfect Video Ad for YouTube

So you want to create an ad for YouTube, but you’re worried that viewers will skip right pass it. And chances are, if you don’t hook them in the first five seconds, they will! It’s just the nature of advertising - viewers are tuning in to see something else and [...]

7 Questions to Ask When Looking for a Video Production Company

When it comes to video marketing these days, marketers have access to sophisticated video marketing platforms with features to store and manage their video content, capture leads and most importantly, measure advanced analytics and ROI. So what’s missing in this equation? Producing the content. If you’re one of the many large [...]

How to Create a Cross-Country Video Campaign

In the past, large companies and franchises had to invest a significant chunk of their marketing budgets to create on-location videos for each of their branches. It was either spend the money on their own video departments and equipment, or hire affordable videographers in each city, and risk getting [...]