somedia marketing blog

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4 Reasons Companies Don’t Do Video Marketing

Article by Annie Zelm If a picture is worth a thousand words, what’s the value of a video? Turns out, someone has actually done the math: According to Forrester researchers, a single minute of video is worth about 1.8 million words. Even if you’re someone who writes every day, it would take you at least 10 years to … Continue Reading

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7 Tips for a Wildly Successful Instagram Video Marketing Campaign

Article by Sarah Fama. With over 200 million active users per month, and over 20 billion photos and videos shared, Instagram has come into its own as a social media power player. Although some looked askance at Facebook’s $1 billion purchase of the image-sharing platform in 2012, its phenomenal growth in the years since – … Continue Reading

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What 18-34 Year Olds Want From Brands on YouTube

Did you know that YouTube reaches more 18-34 year olds than any cable network and hits six times more consumers in this age bracket than the top full-episode players (Hulu, ABC, NBC, CBS and Fox) combined? YouTube is the holy grail of social sites for Gen Y so if this is your target audience, YouTube … Continue Reading

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Our 5 Favorite Branded Videos of June 2014

June has been a very eventful month for brands, especially those who have been busy capitalizing on the World Cup by creating clips covering every aspect of the event – from the games to the players to the fans. While our first two video picks for the month touch on these events, the others showcase … Continue Reading

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The Psychology of Landing Page Videos (+5 Video Optimization Tips)


Article by Colin Osing Great landing pages have one goal: to get visitors to take action. And whether that’s subscribing to a ne ... Continue Reading

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6 Video Styles and Ideas to Get Your Video Project Started


So you’ve decided you want to get a video to boost your business, now what? You might be wondering: What style should I do? What ... Continue Reading

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Tips from the Marketing Wizards of Moz: From Video Ideas to Analytics


Our good friends at Moz recently released a great post on ideas that will help you get started on your video strategy. If you’re ... Continue Reading

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How to Use Calls-to-Action in Your Videos


If your business isn’t currently using calls-to-action in your videos, then you could be missing out on an opportunity to conver ... Continue Reading

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Video File Formats Pose Challenges for Marketers


Delivering videos in multiple file types and bit rates is one of the biggest challenges facing video marketers today and it will c ... Continue Reading

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Video Brochures – What They Are & Why You Need One


Brochures have been a staple part of marketing campaigns for decades, but recently, businesses have begun improving their offering ... Continue Reading