somedia marketing blog

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

Psychological and Scientific perspective for using video in email

Video Content – The New Black of Email Marketing

As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let us start with a few … Continue Reading

Best Practices for Hotel Marketing

Best Practices for Hotel Marketers

In a recent survey by Software Advice, 69% of business travelers, 55% of affluent travelers and 51% of leisure travelers said they watch online travel videos when they are thinking about taking a trip, which means hotel marketers need a video presence, and fast. If you’re not sure exactly where to start, read on to … Continue Reading


How Your Brain Responds to Video Content

Great landing pages, campaigns, emails and websites have one mission: get visitors to take action. And whether that’s signing up for a demo, downloading some piece of content, or subscribing to a newsletter, you first need to establish trust with your audience. So how do you do this? Well, with video content. Video grabs a … Continue Reading

internal communications employees

Video for Internal Communications: 5 Best Practices from Enterprises


With so many businesses using video for external communications, employees have come to expect the same type of communications int ... Continue Reading

closed captioning

Did You Know Closed Captioning Increases Video Views & Improves SEO?


Closed captions are typically added to videos to improve comprehension and to make videos more accessible to viewers with hearing ... Continue Reading

td bank successful video marketing

Why TD Bank’s Video Marketing Campaign Was So Successful


Have you watched TD Bank’s latest video where an in-store ATM distributes presents to customers? If not, then click on the video ... Continue Reading

business video thumbnail

How to Choose the Right Video Thumbnail


When viewers search for a video online, they are presented with literally hundreds of options on the same topic. Having the right ... Continue Reading

video file format names

Which Video File Format Should I Use?


Choosing the right file format when creating a video can be a confusing decision for a business, especially if they are somewhat n ... Continue Reading

myth busted sign

3 Video Production Myths Busted


Article by Colin Osing Video is a powerful story-telling medium that enables you to nurture, convert and connect with leads far be ... Continue Reading