somedia marketing blog

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

crowdcourcing for video production

Exceeding the Limits of Crowdsourcing for Video Production

Article by George Fleming The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth of connected devices has led individuals to view more video on their televisions, smartphones, tablets, and PCs than ever before – often shopping for or researching products simultaneously. This “second screen” has led today’s brand … Continue Reading

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The Science of Sharing: Tips for Your Online Video Content

Have you ever wondered why some branded advertisements appear all across your social network feeds as one friend after another shares the content, while others seem to barely make traction? If so, then read on, because Unruly’s latest Science of Sharing report examines 14 online videos from this year’s Super Bowl to better understand why some ads … Continue Reading

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Video Myths and Realities (Infographic)

Article by Colin Osing With more companies looking to increase their video production for enterprise use, there are many myths and realities that get lost in translation. Some myths that are currently associated with video production include: Having video production for businesses is too expensive Video production is complicated and companies don’t have the time … Continue Reading

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The 3 must-have elements of video marketing


Article by Jim Dicso Think of all the companies that won your business once, and never again. There’s the credit card that o ... Continue Reading

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Should You Embed YouTube Videos on Your Website?


YouTube is one of the best video hosting sites around—it’s user-friendly, full of features, easily searchable by users and it& ... Continue Reading

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Professional Online Video Consumption Still Rising


Some 52 million American adults over the age of 18 now watch professional video content online every month, according to the lates ... Continue Reading

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4 Reasons Companies Don’t Do Video Marketing


Article by Annie Zelm If a picture is worth a thousand words, what’s the value of a video? Turns out, someone has actually done ... Continue Reading

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7 Tips for a Wildly Successful Instagram Video Marketing Campaign


Article by Sarah Fama. With over 200 million active users per month, and over 20 billion photos and videos shared, Instagram has c ... Continue Reading

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What 18-34 Year Olds Want From Brands on YouTube


Did you know that YouTube reaches more 18-34 year olds than any cable network and hits six times more consumers in this age bracke ... Continue Reading