somedia marketing blog

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Our 5 Favorite Branded Videos of June 2014

June has been a very eventful month for brands, especially those who have been busy capitalizing on the World Cup by creating clips covering every aspect of the event – from the games to the players to the fans. While our first two video picks for the month touch on these events, the others showcase … Continue Reading

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The Psychology of Landing Page Videos (+5 Video Optimization Tips)

Article by Colin Osing Great landing pages have one goal: to get visitors to take action. And whether that’s subscribing to a newsletter, submitting contact info or signing up for a service, you first need to establish trust with your audience. Well, in case you haven’t heard, producing a video is one of the most effective … Continue Reading

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6 Video Styles and Ideas to Get Your Video Project Started

So you’ve decided you want to get a video to boost your business, now what? You might be wondering: What style should I do? What content do I include? Should it be funny? You’re not alone. One of the biggest challenges marketers and businesses face when it comes to producing more video is generating ideas … Continue Reading

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Tips from the Marketing Wizards of Moz: From Video Ideas to Analytics

Our good friends at Moz recently released a great post on ideas that will help you get started on your video strategy. If you’re wondering what type of video will have the best impact on your objective, check out their article: Seven Videos to Kickstart Your Video Strategy. The article highlights how different video types … Continue Reading

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How to Use Calls-to-Action in Your Videos

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If your business isn’t currently using calls-to-action in your videos, then you could be missing out on an opportunity to conver ... Continue Reading

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Video File Formats Pose Challenges for Marketers

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Delivering videos in multiple file types and bit rates is one of the biggest challenges facing video marketers today and it will c ... Continue Reading

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Video Brochures – What They Are & Why You Need One

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Brochures have been a staple part of marketing campaigns for decades, but recently, businesses have begun improving their offering ... Continue Reading

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The Future of Enterprise Digital Marketing Through Streaming Video

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Article by Colin Osing Enterprises today are adopting online video with unprecedented enthusiasm. In just a few years, enterprise ... Continue Reading

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Four Best Branded Instagram Videos of May 2014

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The month of May saw some great videos pumped out by brands on Instagram. These are our four favorite clips. Nike In almost direct ... Continue Reading

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“About Us” Videos Are More Important Than You Think

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A company’s “about us” video is far more important than many marketers think. Why? Because it helps sell products, boost SEO ... Continue Reading