somedia marketing blog

Psychological and Scientific perspective for using video in email

Video Content – The New Black of Email Marketing

As an email marketer, you are probably bombarded with studies and statistics that highlight the benefit of using video in your email campaigns. While it is interesting to look at numbers, it is also important to know why it makes sense from a behavioral perspective. To set the context let us start with a few … Continue Reading

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

How to create a successful mobile video ad

5 Elements of a Successful Mobile Video Advertisement

Have you ever wondered what the secret to a successful mobile video advertisement was? Mobile Marketing Association recently conducted the largest study focused specifically on mobile video, and revealed five key foundations that marketers and creatives should consider when developing mobile video ad campaigns – and video ads in general. These are: 1. Entice and Intrigue … Continue Reading


Video Marketing Best Practices for Ecommerce

According to a survey by Animoto, video helps persuade 73% of people to buy a product or service and 93% of respondents find video helpful with comparison shopping. A recent article by Natalie Beigel from Prestashop highlighted the use and best practices of using video for ecommerce. Here is a snapshot: Retail sites that make … Continue Reading

targeted video content

How Targeted Video Content can Accelerate the Conversion Process


Video is revolutionizing the way brands connect with their audience online. No other form of content builds trust and drives conve ... Continue Reading

Best Practices for Hotel Marketing

Best Practices for Hotel Marketers


In a recent survey by Software Advice, 69% of business travelers, 55% of affluent travelers and 51% of leisure travelers said they ... Continue Reading

video apps in marketing automation

Say Hello to the Marketer’s Guide to Using Video in Marketing Automation


If you’re one of the 55% of marketers that’s using marketing automation, then you’ve probably already benefited from improve ... Continue Reading


How Your Brain Responds to Video Content


Great landing pages, campaigns, emails and websites have one mission: get visitors to take action. And whether that’s signing up ... Continue Reading

tips to create effective thumbnails

5 Tips for Creating Highly Effective Video Thumbnails


This article was originally featured in The ExactTarget Blog. Like a movie poster or book cover, a video thumbnail is the first th ... Continue Reading

vine video for social marketing

5 Tips for Marketing Video Content on Vine


Vine is one of the most popular social video sites currently available, yet according to Mixpo, less than 2 out of 10 US agency ex ... Continue Reading


Why Video Marketers Need to Capitalize on Annual Events


Whether it’s Christmas, Halloween, Black Friday or Easter, there is an event for just about every month of the year – and you ... Continue Reading