somedia marketing blog

video content marketing

Video is the New Black for Content Marketing

Content marketing was the buzzword of 2013, resulting in marketers scrambling to create engaging guides, e-books, white papers, infographics, and blog posts to attract and retain customers. This year the trend continues, but something has changed – we’re seeing the power of video take hold and dominate the content marketing space. It seems to be … Continue Reading

video file format names

Which Video File Format Should I Use?

Choosing the right file format when creating a video can be a confusing decision for a business, especially if they are somewhat new to online video. In fact, in the recent 2014 Online Video Production Survey and Trends Report by Flimp Media, knowing what video format to use was highlighted as one of the biggest … Continue Reading

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3 Video Production Myths Busted

Article by Colin Osing Video is a powerful story-telling medium that enables you to nurture, convert and connect with leads far better than traditional text-based marketing. Yet despite its benefits, many companies still believe that getting a professional video produced is not worth their time, money and efforts. So I’ve decided to debunk a few … Continue Reading

hiring the right film crew

15 Questions to Ask When Hiring Your Next Video Provider

When it comes to finding the right video production team for your business, you don’t want to just look for a vendor – you want to find a partner who will truly bring your vision to life. There are so many options out there, from local freelancers to large production houses, it can be overwhelming … Continue Reading

social media and video

Adding Video to Social Media for Increased Engagement


Social media allows brands to connect with consumers in a way that was never possible in the past. Brands can now engage directly ... Continue Reading

crowdcourcing for video production

Exceeding the Limits of Crowdsourcing for Video Production


Article by George Fleming The dominance of video in today’s content-driven digital marketing world is hard to ignore. The growth ... Continue Reading

thumps up for video testimonials

Why Video Testimonials Work


Over the past decade, websites like TripAdvisor, Yelp and Urbanspoon have become the go-to sites for consumers needing travel or f ... Continue Reading

video marketing b roll

The 4 Don’ts of Video Marketing B-Roll


Article by Steven Beller Whether you’re a B2B or B2C company, creating great video content is important. One way to help keep yo ... Continue Reading

social sharing graphic

The Science of Sharing: Tips for Your Online Video Content


Have you ever wondered why some branded advertisements appear all across your social network feeds as one friend after another sha ... Continue Reading

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Video Myths and Realities (Infographic)


Article by Colin Osing With more companies looking to increase their video production for enterprise use, there are many myths and ... Continue Reading